--- title: Marketing Insights Blog - Informative posts to help grow your business! | Online Marketing description: Online Marketing | We've gathered some of the best marketing and design news to keep you informed, inspire you and make you think about what is possible. --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [5 Signs It Is Time To Outsource Order Fulfillment So You Can Grow](https://blog.catalpha.com/5-signs-it-is-time-to-outsource-order-fulfillment-so-you-can-grow) Posted by [Geoff Whiting](https://blog.catalpha.com/author/geoff-whiting) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/pexels-cottonbro-studio-7019222%20copy.jpg) ](https://blog.catalpha.com/5-signs-it-is-time-to-outsource-order-fulfillment-so-you-can-grow) Congratulations, you’ve made it. You kept your company afloat, are moving out of the garage, and orders are getting larger every week. That’s an amazing feat, but it also comes with a lot of extra stress and pressure. If you’re unsure how to support this growth and keep taking operations to the next level because of inventory and order issues, it might be time to look at an outsourced fulfillment partner like a 3PL. [Read More](https://blog.catalpha.com/5-signs-it-is-time-to-outsource-order-fulfillment-so-you-can-grow) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/5-signs-it-is-time-to-outsource-order-fulfillment-so-you-can-grow#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Packaging Design](https://blog.catalpha.com/topic/packaging-design), [Business Management](https://blog.catalpha.com/topic/business-management), [Product Development](https://blog.catalpha.com/topic/product-development), [Point of Purchase Displays](https://blog.catalpha.com/topic/point-of-purchase-displays), [Customer Loyalty](https://blog.catalpha.com/topic/customer-loyalty) # [5 Tips for Creating Videos That Convert New Business](https://blog.catalpha.com/5-tips-for-creating-videos-that-convert-new-business) Posted by [Torrey Tayenaka](https://blog.catalpha.com/author/torrey-tayenaka) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/Videos-convert-mopre-sales..jpg) ](https://blog.catalpha.com/5-tips-for-creating-videos-that-convert-new-business) No matter what type of message you want to convey, videos can be an incredibly powerful tool for getting information out to potential customers and other viewers. Unlike written text, videos can engage people by conveying emotion and grabbing their attention. They also stir emotion in viewers, which can help to create a lasting impression. [Read More](https://blog.catalpha.com/5-tips-for-creating-videos-that-convert-new-business) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/5-tips-for-creating-videos-that-convert-new-business#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Marketing](https://blog.catalpha.com/topic/marketing), [Mobile Marketing](https://blog.catalpha.com/topic/mobile-marketing), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty), [Public Relations](https://blog.catalpha.com/topic/public-relations) # [Brand Marketing Strategies for 2022 Holidays & Beyond](https://blog.catalpha.com/marketing-strategies-for-the-rest-of-2022-beyond) Posted by [Nick Rojas](https://blog.catalpha.com/author/nick-rojas) - [Tweet](https://twitter.com/share) [![](https://blog.catalpha.com/hubfs/branding-5%20areas%20copy.jpg) ](https://blog.catalpha.com/marketing-strategies-for-the-rest-of-2022-beyond) [*Photo by Eva Bronzini*](https://www.pexels.com/photo/text-on-white-paper-7661590/) [Read More](https://blog.catalpha.com/marketing-strategies-for-the-rest-of-2022-beyond) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/marketing-strategies-for-the-rest-of-2022-beyond#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Social Media](https://blog.catalpha.com/topic/social-media), [Branding](https://blog.catalpha.com/topic/branding), [Ecommerce](https://blog.catalpha.com/topic/ecommerce), [SEO](https://blog.catalpha.com/topic/seo), [Rebranding](https://blog.catalpha.com/topic/rebranding) # [1-Minute Video Can Move Shopper To Buyer](https://blog.catalpha.com/1-minute-video-can-move-shopper-to-buyer) Posted by [Karen Kerski](https://blog.catalpha.com/author/karen-kerski) - [Tweet](https://twitter.com/share) [![Young woman making a product presentation video for fashion and clothing](https://blog.catalpha.com/hubfs/1-minute-video-can-move-shopper-to-buyer%20copy.webp) ](https://blog.catalpha.com/1-minute-video-can-move-shopper-to-buyer) [Bloomindale's and Cotton rolled out a 1-minute interactive video](https://www.marketingdive.com/news/bloomingdales-cotton-inc-roll-out-1-minute-shoppable-fashion-show/504521/) giving shoppers a fashion show experience. Using a celebrity host and targeting Gen Z, the virtual runway featured young models on the cat-walk in a variety of outfits that the viewer could purchase with a call-to-action button. [Read More](https://blog.catalpha.com/1-minute-video-can-move-shopper-to-buyer) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/1-minute-video-can-move-shopper-to-buyer#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Advertising](https://blog.catalpha.com/topic/advertising), [Marketing](https://blog.catalpha.com/topic/marketing), [Brand Loyalty](https://blog.catalpha.com/topic/brand-loyalty), [Package Printing](https://blog.catalpha.com/topic/package-printing) # [Why Tracking Your Marketing Efforts Is Important?](https://blog.catalpha.com/why-tracking-your-marketing-efforts-is-important) Posted by [Melissa Waltz](https://blog.catalpha.com/author/melissa-waltz) - [Tweet](https://twitter.com/share) [![Young woman with magnifying glass.](https://blog.catalpha.com/hubfs/why-tracking-your-marketing-efforts-is-important-dos-donts%20copy.webp) ](https://blog.catalpha.com/why-tracking-your-marketing-efforts-is-important) Having a marketing strategy is essential for any business, and in the digital era we live in, the prevalence of analytics for marketing success is equally vital. But, unfortunately, many companies do not exercise proper measuring or collecting data to analyze how their efforts impact the business. There are many reasons this could be so - lack of resources, knowledge, thinking they don’t have time, or just the sheer intimidation of using analytics and metrics. [Read More](https://blog.catalpha.com/why-tracking-your-marketing-efforts-is-important) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/why-tracking-your-marketing-efforts-is-important#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Marketing](https://blog.catalpha.com/topic/marketing), [SEO](https://blog.catalpha.com/topic/seo), [Email Marketing](https://blog.catalpha.com/topic/email-marketing) # [Revitalize your Ecommerce Sales with These 6 Strategies](https://blog.catalpha.com/revitalize-your-ecommerce-sales-with-these-6-strategies) Posted by [John Hurley](https://blog.catalpha.com/author/john-hurley) - [Tweet](https://twitter.com/share) [![Stylized illustration of consultants examining a sales funnel to improve online sales](https://blog.catalpha.com/hubfs/revitalize-your-ecommerce-sales-with-these-6-strategies.webp) ](https://blog.catalpha.com/revitalize-your-ecommerce-sales-with-these-6-strategies) Most entrepreneurs looking to [grow a profitable business](https://blog.catalpha.com/marketing-tips-to-help-grow-your-small-business) aren't satisfied with below-average ecommerce sales. Many even feel that average conversion rates (scoring at 1[.81% in September 2021](https://www.oberlo.com/statistics/average-ecommerce-conversion-rate)) aren't enough to drive real success. And sure, sales can't be through the roof all the time. After all, some seasonal lulls in consumer interest are natural. But, if you're seeing fewer purchases lately, it might be time to pay a bit more attention to the effectiveness of your brand at acquiring new customers. [Read More](https://blog.catalpha.com/revitalize-your-ecommerce-sales-with-these-6-strategies) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/revitalize-your-ecommerce-sales-with-these-6-strategies#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Ecommerce](https://blog.catalpha.com/topic/ecommerce), [Email Marketing](https://blog.catalpha.com/topic/email-marketing) # [The 8 Most Important Marketing Metrics for Your Business (And How to Improve Them)](https://blog.catalpha.com/the-8-most-important-marketing-metrics-for-your-business-and-how-to-improve-them) Posted by [Karl Kangur](https://blog.catalpha.com/author/karl-kangur) - [Tweet](https://twitter.com/share) [![Article feature image - Stylized illustration with figures examining analytics](https://blog.catalpha.com/hubfs/the-8-most-important-marketing-metrics-for-your-business-improve-sm.jpg) ](https://blog.catalpha.com/the-8-most-important-marketing-metrics-for-your-business-and-how-to-improve-them) Even established online businesses can make the mistake of overlooking important marketing metrics in favor of so-called “vanity metrics.” Overall website traffic, number of page views, time spent on site, and email open rates are all examples of data points that make marketers feel good about their efforts but don’t carry the weight of a more granular metric. In this article, we’ll discuss eight marketing metrics that many business owners may not pay sufficient attention to. We’ll also take a look at reliable, actionable approaches to improving them. [Read More](https://blog.catalpha.com/the-8-most-important-marketing-metrics-for-your-business-and-how-to-improve-them) 0 Comments [Click here to read/write comments](https://blog.catalpha.com/the-8-most-important-marketing-metrics-for-your-business-and-how-to-improve-them#comments-listing) Topics: [Online Marketing](https://blog.catalpha.com/topic/online-marketing), [Marketing](https://blog.catalpha.com/topic/marketing), [SEO](https://blog.catalpha.com/topic/seo), [Email Marketing](https://blog.catalpha.com/topic/email-marketing) [View All Posts](https://blog.catalpha.com/all) [Next»](https://blog.catalpha.com/topic/online-marketing/page/2) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. 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