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Marketing Insights

How To Boost SEO Rankings with WordPress

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website-visitorWordPress has become not just a platform for blogging, but a widely used platform for ecommerce and general business sites. Almost 1 in 4 dominant worldwide websites are on a WordPress platform. It’s simplicity and easy to use dashboard allows businesses to do some of their own updates and content generation themselves. Don’t assume that SEO is built into the system. It does not automatically perform SEO work or tell you when the site is optimized. Google updates have eliminated the ability to use black-hat practices so there are no loopholes in WordPress for optimizing for organic search results.. There are some plugins that are easy to install that can help.

Before I get into more let me first explain why SEO is important. It use to be simply getting listed by search engines and directories. The listings would help determine where your site would be listed in search results: 4th of page one or 1st on page 10 without paying for the placement. Pay-per-click is the term for online ads and these are sold by Google, Yahoo, Bing, Facebook and so many more. The main objective of SEO is to get the best possible page rank without paying for placement so the PPC supplements your website performance.

With a little hard work and access to the right tools best practice SEO is easy to achieve. If your in the planning stage and haven’t decided to use WordPress for your site or you have a WordPress Site these following tips will help you plan and increase your sites SEO ranking.

Making WordPress Site SEO Friendly

Designing in WordPress does not guarantee SEO success. There isn’t a program or CMS format that is pre-optimized though many advertising free website design insinuate the design they provide is optimized. It takes time, a lot of time, but first you need your site content and structure designed to be SEO friendly. To help with this developers have created plugins that are simple to add to your site. These plugins provide some direction of optimizing and best practices.

To increase organic search results, Yoast and All In One SEO Pack are the most popular plugins. It is important to install tracking to watch your position. Google analytics is free and just requires installing the assigned code. Compatibility of plugin with your site needs to be checked before installing. Do some homework before jumping in to ensure the tool has good reviews and does all you need it to do. There can be conflicts between plugins so there isn’t any guarantee that every plugin will function on every site. You may run into some conflicts between plugins A great place to find this out is looking at user reviews.

Themes make a robust and highly functional site affordable for more companies to have an internet presence. The big advantage of themes is the expensive programming provided for a nominal fee. Be sure to evaluate the theme for it’s quality – be sure it is mobile responsive and meets Google Webmaster Guidelines or you may not show up in SERPs. They are helpful in creating user friendly sites which work to keep visitors longer. Ease of use does not mean anyone can build a high quality site with a template. There is more to it than entering copy and placing photos. A web designer has skills and knowledge that is not inherent in the template. The best professionals keep up with changing technology, Google requirements because it is what they do daily. I am not an auto mechanic. I can add fluids but I can’t repair the engine. I hope this analogy helps you understand that because you can doesn’t mean it will be an optimal business tool attracting the most leads possible.

Building Organic Traffic

The one activity that does more to improve your rankings is regular addition of relevant keyword content to your site. That is why web professionals and internet marketers who are worth their salt advise including a blog on your site and publishing multiple times each week. This is just one task that needs to be done to get better page ranking with Google and other search engines. SEO activities include more than an optimized website focused on your core keywords. Hiring an SEO service professional is optimal. They know what to do – they work at it daily for their clients. They do more than submit your website to search engines. We have used SEO services for 20 years – before it was as popular as it is today. It has been instrumental in providing my site with great organic listings, which drives a lot of traffic to my site. We supplement with PPC but are not relying on it. Organic traffic is less expensive than PPC advertising campaign.

Adding WordPress Widgets May Boost SEO

Along with plugins, there are a vast number of widgets for WordPress and many focus on improving SEO. I caution that you are selective and frugal with selecting them because less is better. Choose the ones that have value for your efforts and don’t clutter the site interfering with flow of content. Useless information will drive away audience. The objective of your efforts should be to gain more traffic and keep it long enough to convert to a sale. Like billboards, you have 3 seconds to get visitors’ attention and 3 to keep it, and 3 to keep it, and 3 to keep it, to infinity.

These are some of the top widgets you may find useful to increasing web traffic.

Simple Share Buttons Adder: does exactly what its name says – adds share buttons to your posts and pages. This lightweight widget is a great way to get your content shared across other platforms. Some WordPress templates have social butts built into their theme.

Would you like to get your content at the bottom of other articles? I do. Outbrain is one of the leading “related content” WordPress widgets that places your content at the bottom of other articles. It claims to generate 15 billion page views per month and works to keep your website visitors engaged on your site.

One other I’ll tell you about is Shareaholic. Sharing social content is a goal of every social marketing effort. You want your articles and content shared to get expand reach and opportunity of finding your target audience. Sharing is like an endorsement. Shareaholic features recommendations and  related content to inspire social sharing and keep your visitors engaged longer.

These tips all focus on boosting your site’s SEO

Here are the last 2 tips I will recommend before closing. Adding a photo or video that is relevant to the subject of the blog article will increase the “shareability” of the content.

Publish great content. Quality content contains 1 or 2 of your keywords or keyword phrases that you want to have great organic search results on Google and other search engines. Use those keywords up to 5 times in your content. Keep blogs focused so that they get your site recognized as an “authority” on the subject, industry, etc. Note: using keywords more than 5 times can be considered spammy by Google.

I want to be clear that these are not the only activities and ways that SEO service providers do to improve their clients page rank and traffic. SEO package programs are not intended to fix your website structure, which some of these tips are about. This article is just a starting point on learning about SEO. WordPress is a powerful tool in boosting your rank in search engine results. Just building a great site that loads fast and provides the information your target audience wants does not guarantee lots of traffic. Launching a website is not the end of the work required to get business from the web. Your work has just started.

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Topics: Website Design, SEO


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