---
title: What is The Most Popular Digital Tool Marketers Use?
description: The Most Popular Digital Tool Used By Marketers? It's Email!
---

[Marketing Insights Blog - Informative posts to help grow your business! ](https://blog.catalpha.com)

# [What is The Most Popular Digital Tool Marketers Use?](https://blog.catalpha.com/bid/263459/what-is-the-most-popular-digital-tool-marketers-use)

 Written by [Don Keller](https://blog.catalpha.com/author/don-keller) | Jun 14, 2012 5:49:00 PM

## The Most Popular Digital Tool Used By Marketers? It's Email!

In the age of everything digital and a variety of online tools to use, Email is still the most popular digital tool used by marketers. According to a March 2012 online survey of US marketing professionals, 78 percent of respondents said they use email marketing, followed by 58% using a social media presence. YouTube video was 33 percent, and on the low end, printable web coupons came in at 15 percent.

Conclusion: There isn't one singular digital platform that is the secret to success. The key is having a mix that works for your business. (Source: emarketer.com/Article.aspx?R=1009040)

[View full post](https://blog.catalpha.com/bid/263459/what-is-the-most-popular-digital-tool-marketers-use)

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