In the age of everything digital and a variety of online tools to use, Email is still the most popular digital tool used by marketers. According to a March 2012 online survey of US marketing professionals, 78 percent of respondents said they use email marketing, followed by 58% using a social media presence. YouTube video was 33 percent, and on the low end, printable web coupons came in at 15 percent.
Conclusion: There isn't one singular digital platform that is the secret to success. The key is having a mix that works for your business. (Source: emarketer.com/Article.aspx?R=1009040)