If you haven’t started Inbound Marketing as a strategy for your business - Here are 75 stats that will convince you that this is the direction you can’t ignore anymore!
SEO
- 61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)
- 44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)
- 70% of the links search users click on are organic, not paid. (Marketing Sherpa, February 2007)
- 75% of users never scroll past the first page of search results. (MarketShareHitsLink.com, October 2010)
- Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)
Blogging
- Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. (HubSpot State of Inbound Marketing, 2012)
- 81% of marketers rated their blog as useful or better. (HubSpot State of Inbound Marketing, 2012)
- 46% of people read blogs more than once a day. (HubSpot Science of Blogging 2010)
- Most people read 5-10 blogs. (HubSpot Science of Blogging, 2010)
- Nearly 40% of US companies use blogs for marketing purposes. (eMarketer, August 2010)
Social Media
- 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing. (Source: Adobe)
- The number of businesses that say Facebook is critical or important to their business has increased by 75%. (State of Inbound Marketing, 2012)
- Ratio of views to share of Facebook comments: 9:1. (Buzzfeed)
- 63% of Google+ users are male. (Remcolandia)
- Over 40% of marketers report that Google+ is "useful to critical" for their business. (HubSpot 2012 State of Inbound Marketing Report)
- Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (Experian)
- Over 80% of pins are repins. (RJMetrics)
- Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. (RJMetrics)
- As of January 2012, American users spent an average of 97.8 minutes on Pinterest. (eMarketer)
- 80% of Pinterest's users are female. (comScore)
- Pinterest users in the U.S. are more likely to live in midwestern states than your typical social networker. (comScore)
- The best time to pin during the day is between 2 and 4 PM EST. (Pinerly Study)
- Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. Theyll also spend 10% more on average. (Wayfair)
Inbound Marketing
- Traditional advertising is Fading: Inbound grew around 50% for the third straight year (Hubspot 2013)
- Blogging improves Marketing ROI. Almost 80% of marketers with a company blog reported inbound ROI for 2013. (Hubspot)
- CEO’s perception of Marketing ROI tracks industry trends. 41% of CEOs report inbound delivered ROI, though 15% still not convinced. (Hubspot)
- Blogging remains a key inbound marketing element. 62% of marketers published a blog in 2013. (Hubspot)
Lead Generation
- Call to actions promoting ebooks get almost twice the click through rate as emails promoting webinars. (HubSpot)
- Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. (HubSpot)
- 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa)
- Businesses with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages. (HubSpot)
- Those with over 40 landing pages got 12 times more leads than those with only 1 to 5 landing pages. (HubSpot)
Lead Management
- 50% of leads are qualified but not yet ready to buy. (Source: Gleanster Research)Only 25% of leads are legitimate and should advance to sales. (Source: Gleanster Research)
- Research shows that 35-50% of sales go to the vendor that responds first. (Source: InsideSales.com)
- 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (Source: MarketingSherpa)
- A whopping 68% of B2B organizations have not identified their funnel. (Source: MarketingSherpa)
- 65% of B2B marketers have not established lead nurturing. (Source: MarketingSherpa)
- 34% of B2B organizations touch leads with lead nurturing on a monthly basis. (Source: MarketingSherpa)
- 22% of B2B organizations touch leads with lead nurturing on a weekly basis. (Source: MarketingSherpa)
- Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research)
- Nurtured leads make 47% larger purchases than non-nurtured leads. (Source: The Annuitas Group)
- Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Source: Gartner Research)
- Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. (Source: CSO Insights)
- Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. (Source: SilverPop/DemandGen Report)
- Lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR. (Source: HubSpot)
- Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (Source: DemandGen Report)
Email Marketing
- 80.8% of users report reading email on mobile devices (HubSpot)
- 12% of people use separate work and personal inboxes (HubSpot)
- Over 50% of respondents say they read most of their emails (HubSpot)
- Secrets is the most clicked lead nurturing subject line word (HubSpot)
- Click through rate (CTR) is higher when using the recipients first name in the subject line over no use of the first name (HubSpot)
- CTR is higher when using the recipients company name in the subject line over no company mention (HubSpot)
- 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies (HubSpot)
- 65% prefer emails that contain mostly images vs. 35% who prefer mostly text (HubSpot)
- Your most recent subscribers are the most likely to click through (HubSpot)
- Saturday has the highest CTR at over 9% (Sunday is second just under 9%) (HubSpot)
- Clicks by button text: Click Here gets the highest % of clicks over Go and Submit (HubSpot)
Marketing Automation
- The adoption of marketing automation technology is expected to increase by 50% by 2015. (Source: Sirius Decisions)
- Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years. (Source: Focus Research)
- By 2020, customers will manage 85% of their relationship without talking to a human. (Source: Gartner Research)
- 50% of qualified leads are not ready to purchase immediately. (Source: Gleanster)
- The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process. (Source: Sirius Decisions)
- 89% of marketers said email was their primary channel for lead generation. (Source: Forrester Research)
- Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research)
- Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Source: The Annuitas Group)
- Nurtured leads make 47% larger purchases than non-nurtured leads. (Source: The Annuitas Group)
- Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Source: Gartner Research)
- Companies with mature lead generation and management practices have a 9.3% higher sales quote achievement rate. (Source: CSO Insights)
- Relevant emails drive 18 times more revenue than broadcast emails. (Source: Jupiter Research)
- Event-triggered marketing can potentially save 80% of your direct mail budget. (Source: Gartner Research)
Analytics
- CMOs report they spend 8% of their marketing budgets on marketing analytics, and expect to increase this level in the next three years. (Source: CMO Survey)
- Spending on marketing analytics is expected to increase 60% by 2015. (Source: CMO Survey)
- In 2013, lead management campaigns integrating 4 or more digital channels outperformed single- or dual-channel campaigns by 300%. (Source: Gartner)
- By 2014, over 40% of large complex marketing organizations will have developed a pace-layered application approach to integrated marketing. (Source: Gartner)
