--- title: 75 Stats That Will Convince You To Start An Inbound Marketing Program Now! description: Marketing stats that will make you wonder why you didn't start an inbound marketing program sooner! image: https://blog.catalpha.com/hs-fs/file-459392913-jpg/images/Do_you_need_to_convinced_of_Inbound_Marketings_Effectiveness.jpg --- ###### Marketing Insights Search this site on Google Search [![Catalpha Advertising & Design Logo](https://blog.catalpha.com/hs-fs/file-593783445-jpg/images/header-logo-boxed-drop.jpg "Catalpha Advertising & Design")](https://catalpha.com/) # [75 Stats That Will Convince You To Start An Inbound Marketing Program Now!](https://blog.catalpha.com/75-stats-that-will-convince-you-to-start-an-inbound-marketing-program-now) Posted by [Don Keller](https://blog.catalpha.com/author/don-keller) Find me on: [LinkedIn](https://www.linkedin.com/in/kellerdon/) - [Tweet](https://twitter.com/share) ![Do_you_need_to_convinced_of_Inbound_Marketings_Effectiveness](https://blog.catalpha.com/hs-fs/file-459392913-jpg/images/Do_you_need_to_convinced_of_Inbound_Marketings_Effectiveness.jpg?width=316&name=Do_you_need_to_convinced_of_Inbound_Marketings_Effectiveness.jpg)If you haven’t started Inbound Marketing as a strategy for your business - Here are 75 stats that will convince you that this is the direction you can’t ignore anymore! ## SEO - 61% of global Internet users research products online. *(Interconnected World: Shopping and Personal Finance, 2012)* - 44% of online shoppers begin by using a search engine. *(Interconnected World: Shopping and Personal Finance, 2012)* - 70% of the links search users click on are organic, not paid. *(Marketing Sherpa, February 2007)* - 75% of users never scroll past the first page of search results. *(MarketShareHitsLink.com, October 2010)* - Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. *(HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)* ## Blogging - Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. *(HubSpot State of Inbound Marketing, 2012)* - 81% of marketers rated their blog as useful or better.* (HubSpot State of Inbound Marketing, 2012)* - 46% of people read blogs more than once a day. *(HubSpot Science of Blogging 2010)* - Most people read 5-10 blogs. *(HubSpot Science of Blogging, 2010)* - Nearly 40% of US companies use blogs for marketing purposes. *(eMarketer, August 2010)* ## Social Media - 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing. *(Source: Adobe)* - The number of businesses that say Facebook is critical or important to their business has increased by 75%. *(State of Inbound Marketing, 2012)* - Ratio of views to share of Facebook comments: 9:1. *(Buzzfeed)* - 63% of Google+ users are male. (Remcolandia) - Over 40% of marketers report that Google+ is "useful to critical" for their business. *(HubSpot 2012 State of Inbound Marketing Report)* - Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. *(Experian)* - Over 80% of pins are repins. *(RJMetrics)* - Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. *(RJMetrics)* - As of January 2012, American users spent an average of 97.8 minutes on Pinterest. *(eMarketer)* - 80% of Pinterest's users are female. *(comScore)* - Pinterest users in the U.S. are more likely to live in midwestern states than your typical social networker. *(comScore)* - The best time to pin during the day is between 2 and 4 PM EST.* (Pinerly Study)* - Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. Theyll also spend 10% more on average. *(Wayfair)* ## Inbound Marketing - Traditional advertising is Fading:  Inbound grew around 50% for the third straight year *(Hubspot 2013)* - Blogging improves Marketing ROI.  Almost 80% of marketers with a company blog reported inbound ROI for 2013. *(Hubspot)* - CEO’s perception of Marketing ROI tracks industry trends.  41% of CEOs report inbound delivered ROI, though 15% still not convinced. *(Hubspot)* - Blogging remains a key inbound marketing element.  62% of marketers published a blog in 2013. *(Hubspot)* ## Lead Generation - Call to actions promoting ebooks get almost twice the click through rate as emails promoting webinars. *(HubSpot)  * - Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. *(HubSpot)* - 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. *(MarketingSherpa)* - Businesses with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages. *(HubSpot)* - Those with over 40 landing pages got 12 times more leads than those with only 1 to 5 landing pages. *(HubSpot)* ## Lead Management - 50% of leads are qualified but not yet ready to buy. (Source: Gleanster Research)Only 25% of leads are legitimate and should advance to sales. *(Source: Gleanster Research)* - Research shows that 35-50% of sales go to the vendor that responds first. *(Source: InsideSales.com)* - 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. *(Source: MarketingSherpa)* - A whopping 68% of B2B organizations have not identified their funnel. *(Source: MarketingSherpa)* - 65% of B2B marketers have not established lead nurturing. *(Source: MarketingSherpa)* - 34% of B2B organizations touch leads with lead nurturing on a monthly basis. *(Source: MarketingSherpa)* - 22% of B2B organizations touch leads with lead nurturing on a weekly basis. *(Source: MarketingSherpa)* - Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. *(Source: Forrester Research)* - Nurtured leads make 47% larger purchases than non-nurtured leads. (Source: The Annuitas Group) - Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. *(Source: Gartner Research)* - Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. *(Source: CSO Insights)* - Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. (Source: SilverPop/DemandGen Report) - Lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR. *(Source: HubSpot)* - Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. *(Source: DemandGen Report)* ## Email Marketing - 80.8% of users report reading email on mobile devices* (HubSpot)* - 12% of people use separate work and personal inboxes *(HubSpot)* - Over 50% of respondents say they read most of their emails *(HubSpot)* - Secrets is the most clicked lead nurturing subject line word *(HubSpot)* - Click through rate (CTR) is higher when using the recipients first name in the subject line over no use of the first name *(HubSpot)* - CTR is higher when using the recipients company name in the subject line over no company mention *(HubSpot)* - 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies *(HubSpot)* - 65% prefer emails that contain mostly images vs. 35% who prefer mostly text *(HubSpot)* - Your most recent subscribers are the most likely to click through *(HubSpot)* - Saturday has the highest CTR at over 9% (Sunday is second just under 9%) *(HubSpot)* - Clicks by button text: Click Here gets the highest % of clicks over Go and Submit *(HubSpot)* ## Marketing Automation - The adoption of marketing automation technology is expected to increase by 50% by 2015. *(Source: Sirius Decisions)* - Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years. *(Source: Focus Research)* - By 2020, customers will manage 85% of their relationship without talking to a human. *(Source: Gartner Research)* - 50% of qualified leads are not ready to purchase immediately. *(Source: Gleanster)* - The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process.* (Source: Sirius Decisions)* - 89% of marketers said email was their primary channel for lead generation. (Source: Forrester Research) - Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. *(Source: Forrester Research)* - Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.* (Source: The Annuitas Group)* - Nurtured leads make 47% larger purchases than non-nurtured leads. *(Source: The Annuitas Group)* - Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. *(Source: Gartner Research)* - Companies with mature lead generation and management practices have a 9.3% higher sales quote achievement rate. *(Source: CSO Insights)* - Relevant emails drive 18 times more revenue than broadcast emails. *(Source: Jupiter Research)* - Event-triggered marketing can potentially save 80% of your direct mail budget. *(Source: Gartner Research)* ## Analytics - CMOs report they spend 8% of their marketing budgets on marketing analytics, and expect to increase this level in the next three years. *(Source: CMO Survey)* - Spending on marketing analytics is expected to increase 60% by 2015. *(Source: CMO Survey)* - In 2013, lead management campaigns integrating 4 or more digital channels outperformed single- or dual-channel campaigns by 300%. *(Source: Gartner)* - By 2014, over 40% of large complex marketing organizations will have developed a pace-layered application approach to integrated marketing. *(Source: Gartner)* [![Learn More About Getting Started with Inbound Marketing ---> Download our FREE Starter Kit and ignite your online marketing!](https://no-cache.hubspot.com/cta/default/244422/b47a5e2c-3a13-4f1f-943a-0c1ddc27bdd8.png)](https://cta-redirect.hubspot.com/cta/redirect/244422/b47a5e2c-3a13-4f1f-943a-0c1ddc27bdd8) ### Comments ## Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project. ### Connect with Catalpha [**Catalpha Advertising & Design, Inc.**](https://catalpha.com/) 9727 Greenside Drive Suite 203. 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