Branding is by far one of the most important aspects of your business. Branding tells your customers who you are and what they should expect from you. Branding has been utilized for over 100 years, and in fact 30% of the 100 most valuable brands were established before 1900. Coca Cola is an example of one of these brands with its recognizable logo and popular imagery. There are many different aspects to branding, and learning how to brand your business is a good start to success. Good branding and a strong corporate identity can lead to a 5% to 7% increase in stock value. A design company is your best bet to help solidify a brand. Learn what designers will do to show you how to brand your business.
1. Design companies create functional, informational, and aesthetically pleasing websites. The website features the unique aspects of your business to solidify your brand. Your mission and the benefits you provide to customers are clearly stated as well. Text, graphics, and photographs are utilized to create an image that is directly inline with your brand. Luxury, quality, sophistication, modernism, and trustworthiness are a few of the brand types that may be linked to your business. Website creation is a large part of the brand process these days. Most customers start their search for products and services online, and a branding agency can make sure that your brand is strong enough to visitors and produce leads.
2. A logo can be created for you when you contact a business offering design services. Your logo is a symbol or design that represents your company. Logos are unique, and they communicate your brand message with a simple graphic. Different fonts, colors, and pictures are explored during the logo creation process. Logos are placed on websites, print material or any form of marketing so your business can be identified by the image.
3. Designers create brand templates, brand standards, and other pertinent branding details. This helps to standardize your brand messaging to keep your voice consistent. Colors, tag-lines, and fonts are all part of the brand messaging. Product packaging, fliers, labels, and advertisements are created using the standards. Your customers can identify you clearly when your voice and branding are consistent. Good designers will consider creative packaging design and other unique marketing materials as well to make your business stand out from your competition.
Branding is extremely important regardless of the size of your business. Your brand informs others of your professionalism and it tells people exactly what you have to offer. Working with a business that knows how to brand your business is always the best way to ensure a clear brand message.
If you are considering an upgrade to your brand OR, you are just getting your new business started, call us and we can discuss the best direction together.
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