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Marketing Insights

How Much Does A Website Cost In 2016

Posted by Don Keller

Many prospective customers come to us with the same question in mind. “How much does a website cost?” Most don’t understand what goes into making a website and why it costs what it does.

To start off 2016, I’m supplying a breakdown of possible website design costs as a guide to those that find themselves searching for a web designer/builder. I think once you have a chance to review this article, you’ll better understand the costs associated with your type of website. If not, you only need to contact me for clarification.

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Topics: Website Design

The 4 Need-to-Know Web Marketing Trends of 2016

Posted by Don Keller

With 2015 coming to a close, it's time to look forward at the year ahead of us. The marketing world saw a number of trends this year, and 2016 forecasts an emphasis on many of them — and some new and innovative ideas.

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Topics: Marketing, Website Design

3 Reasons Your Web Design Matters More Than You Think

Posted by Don Keller

Your web design matters a whole lot more than you think it does. After all, it's how many of your future customers are going to become acquainted with your business. If your site works well and provides them with what they're looking for, you'll have left a positive brand impression. If not, well, chances are those customers aren't coming back.

The point here is that your website is important, and if you think otherwise, here are a few reasons to think again.

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Topics: Website Design

The 5 Things Users Want From Your Website

Posted by Don Keller

What is it?

First and foremost, users that visit your site should be able to tell what your site is all about and what services it offers within the first few seconds of navigation. If your brand or product isn't well known, your company name and URL should fit your business model and goals. You only have 10 seconds to capture the attention of a potential customer, so make it last!

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Topics: Branding, Website Design

3 Reasons Why Content is King

Posted by Don Keller

So you finally have creative, eye-catching product package design, and your web design is engaging and user-friendly. Your business is completely optimized now, right?

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Topics: Branding, Website Design, content

Creating Better Web Design With the Customer in Mind: Five Essential Tips

Posted by Don Keller

As any website design agency will tell you, your website should be designed with your customer's user experience in mind. Here are five ways to achieve this:

1. Sharpen Your Brand's Image

What does the customer want and need to know about you? What do they want and need from your website, mobile application and other digital services?

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Topics: Branding, Website Design, content

Avoid These 4 Content Writing Mistakes

Posted by Karen Kerski


Your published content whether it is your blog, website or your email correspondence creates an impression on your readers. Have you seen comments on posts criticizing spelling or grammatical errors? So many feel that we can write as we would talk or take notes. That may be acceptable with a close friend or someone you work with in a casual setting, but for people who are not in your profession it leaves them out of the conversation or worse. They are unimpressed with your knowledge and professionalism so they move on to a competitor who they feel has better writing skills.

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Topics: Online Marketing, Website Design, Inbound Marketing, direct mail

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