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Marketing Insights

Digital Purchasing Habits You Need To Know

Posted by Karen Kerski

It has been 10 years since iPhone was launched changing the way we keep in touch and shop. Here are some interesting stats that should be used to plan and execute your website and marketing plans. Consumers are demanding innovative ecommerce shopping experiences. Those "smart" businesses that innovate will benefit with an increase their customer base and bottom line.

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Topics: Ecommerce, Website Design, content

Website and Blog Content That Doesn't Work

Posted by Karen Kerski

Writing and posting to improve ranking is not just about the quantity. Many advisors will tell you more is better and that can be true. But the reality is that writing content that is not created around your SEO strategy will have limited ability to produce results. Frequency of posting new content has significant impact on the results of your SEO efforts efforts. Equally important is that the content supports the keywords you are claiming as your expertise.

I have seen a company providing deep tech support to clients posting blogs about accounting and tax strategy. They aren't accountants, CPA's nor offering small business operating consultation. A blog about tax deadlines is not supporting their core service ~ protecting their customers digital assets and computer hard and software function.

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Topics: Website Design, SEO, content, blog

3 Ways to Use Social Media to Enhance Brand Development

Posted by Don Keller

In our digital age, brand identity is everything. Now more than ever, audiences interact more with brands than with actual people. That being said, it's important to establish a strong brand image. But how do you do that through social media? Here are some helpful tips that should help your brand to see success:

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Topics: Website Design, SEO, content

Google's Mobile Update - What Happened?

Posted by Don Keller

It was billed as the 'Mobile-geddon' event.  On April 21 2015 Google rolled out their mobile update. It was to be pure mayhem, websites quite possibly dissapearing overnight and never to be seen again!  We'll what happened? How has your site faired?   We're you mobile ready? Google algo updatesthat happenfrequently and the mobile requirement was a trending topic for months in advance and after the launch of the requirement of a site to be responsive. I still find sites that are not mobile friendly and it is almost a year since the "Mobilgetton Scare". I just turn my phone horizontally and most are legible.

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Topics: Ecommerce, Website Design

Top 5 Website Design Companies in the Baltimore, Maryland Area

Posted by Don Keller

Local Website Design Company Information for Maryland

Over the past 5 years, we designed and built many websites in the Baltimore, Maryland area of the state. Towns like Towson, Reisterstown, Cockeysville, Timonium, Hunt Valley, and others have all been hotbeads for website design and construction and we couldn't be happier with our clients in these areas.

This being said, because our customers know we're straight shooters when it comes to educating the public with website design and construction, many also trust us enough to ask who some of our top competitors are.

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Topics: Website Design

Who Are The Best Website Builders in Baltimore, Maryland (Reviews/Ratings)

Posted by Don Keller

Baltimore and Maryland

Who Are The Best Website Builders in Baltimore, Maryland (Reviews/Ratings)

Each year, we at Catalpha meet with many businesses in the central Maryland area with respect to their business website design or redesign project. And because so many folks know our thoughts and feelings (from this website) on all things "website", they often ask us who are some of the other web designers and competitors we have in the area.

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Topics: Website Design

How Much Does A Website Cost In 2016

Posted by Don Keller

Many prospective customers come to us with the same question in mind. “How much does a website cost?” Most don’t understand what goes into making a website and why it costs what it does.

To start off 2016, I’m supplying a breakdown of possible website design costs as a guide to those that find themselves searching for a web designer/builder. I think once you have a chance to review this article, you’ll better understand the costs associated with your type of website. If not, you only need to contact me for clarification.

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Topics: Website Design

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