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Marketing Insights

Professional Product Packaging Photography Tips

Posted by Don Keller

Photography is key to branding your product.

As you know, you have a 7 second window of opportunity to engage with your customers in store.

Displaying a clear idea of what your product can do for a customer is imperative to catching their eye and their wallet. 

Photos play a big portion of your packaging design and branding. So, having an image that clearly tells your product’s story is imperative.

Food photography used for product packaging. Product photography used for retail packaging design.

Always keep in mind your products key benefits and any differentiators from your competition when shooting, and make sure they are visually prominent.

What steps do you need to take to get that photo? Let’s take a look behind the scenes at what can go into photographing your product.

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Topics: package design, photography

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