<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1606142696294891&amp;ev=PageView&amp;noscript=1">

Marketing Insights

Catalpha's 2017 Packaging Design Year In Review

Posted by Don Keller

Phew!! 2017 was busy!

We were packaging design maniacs! Helping MANY companies rebrand their current packaging or create a design for new products.

Read More

Topics: Packaging Design

Packaging Design Trends [2018]  How To Wow Them At The Shelf

Posted by Don Keller

With 2017 in the rearview mirror, you need to look forward, seek inspiration and take your packaging designs in a new direction!

Now that small consumer packaged goods brands have easier access to retail than ever before, these smaller, niche companies can compete with the bigger players in their industry head-on.

When going toe-to-toe with the industry powerhouses, the first place to start is with packaging that’s current, relevant and that makes your product stand out from your competitors on the shelf.

With plenty of changes and shifts in design trends on the horizon for 2018, it’s an exciting time to be involved in the world of packaging design.

Let’s look ahead to what popular design trends you can take advantage of in 2018 to ensure you wow them at the shelf this year, create a positive brand image and increase sales.

Read More

Topics: Packaging Design

How to Work with a Packaging Designer

Posted by Don Keller

Every year approximately 30,000 new products are launched in the marketplace and more than 80% of them fail.

Ensuring that your product is successful begins with how you present the product to potential customers. And this starts with your packaging design. 

When making a choice between your product and your competitors on the shelf, most consumers will not have the time or energy to weigh up the pros and cons of the product in detail.

Instead, they will rely on the packaging, the appeal of the packaging design and the information displayed on your packaging to make a decision. In fact, according to reports, one-third of consumer decision-making is based solely on the packaging. 

So how do you ensure your packaging design will make your product stand out from the crowd?

Read More

Topics: Packaging Design

What You Get When You Hire a Branding Professional

Posted by Alex Forrester

Branding combines abstract and tangible elements in order to make your products or services natural and desirable for your prospective customers. However, it’s seldom something you can do on your own. After all, as a business owner, you have an inordinate number of decisions to make, and most importantly, products or services to develop!

Read More

Topics: Branding, Packaging Design

How To Guide Your Packaging Design To Increased Sales! [Infographic]

Posted by Don Keller

Catalpha Packaging has put together an infographic of what goes into the thinking behind their great packaging design work. Just what is going on in the mind of your customer? That’s a question all brand managers are trying to discern. If you knew more about your customer, you would know about what appeals to them and the reasons they may reach for your brand before your competition. This quick read lays out many factors that you should know when designing your packaging. It also gives an overview of the types of packaging and where they fit on the cost scale and the process Catalpha uses to determine the best shape, structure, and design for a package design.

Read More

Topics: Packaging Design

Why is Packaging Design Artwork Key in Pharmaceutical Marketing?

Posted by Don Keller

The pharmaceutical industry stands for one of the most demanding industries in the world and as such has a developed set of packaging quality control rules and regulations under the authority of the FDA.

The specific regulations relate to a whole range of necessary activities in the production, research, creation of new products, their protection and market placement.

Read More

Topics: Marketing, Packaging Design

Branding Lessons from the Snack Food Aisle

Posted by Don Keller

 

Hi. This is Don Keller and I've got a branding minute here for you.

I've got a story about a brand that I saw recently that I really liked and I thought, hey this would be really interesting to the people that come to my site and to my blog and obviously to my YouTube channel.

Read More

Topics: Branding, Packaging Design

Comments

Call Today 888-337-0066 or fill out this form for a risk-free consultation on your packaging, branding or marketing project.