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Marketing Insights

How to Write a Perfect Product Description That Actually Converts Into Sales

Posted by Kristin Savage, guest author

E-commerce storefronts and online shops in general have often struggled to find an audience. With so many outlets and potential purchase points available, customers often choose only one out of several. This creates a disparity in potential customers since the competition rarely lets down their guard.

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Topics: Packaging Design, Marketing, Product Descriptions

Can Multiple Brands Be Brought Under One Brand?

Posted by Karen Kerski

The simple answer is yes, but it really isn’t a simple matter. You must understand the “individual product and brand awareness” of each product that you are considering bringing under one brand. You must also consider the individual target audience of each product and brand. Being thorough in looking at these facts will determine which brand is the strongest to use as a single brand and whether it is appropriate main identity for every product.

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Topics: brand loyalty, Product Development, Branding, Packaging Design

8 Actionable Tips To Successfully Prepare Your Product Packaging For The U.S. Market

Posted by Don Keller

Launching your product in the States can be a daunting task.

While the market is competitive, with the right approach and a marketing strategy tailored specifically to the US mindset, there’s no reason your move to the American market can’t be a huge success. 

To make waves in the US market with your product, the packaging design you choose will be critical not just to the launch of your product but to its future success too.

Product packaging is a formidable force to ensure your product makes a place for itself on the American mall shelves and even more so, in the American home.

Check out these 8 practical tips to help you to plan and produce the best packaging design so that your product flies off the shelves in the US market. 

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Topics: Packaging Design

Stunning Beauty Packaging Design Secrets Revealed!

Posted by Don Keller

 

Walk through any department store cosmetics department, especially during the holidays and your senses will be overcome with the sights and smells of the huge range of perfume and beauty packaging designs that are before you.

Small boxes, and large ones too, some wrapped in shiny paper, exude a fair amount of luxury.

It is no surprise the beauty departments in many stores are the most well lit, to the point that the product’s packaging takes center stage to all the other products in the store and the consumer almost becomes distracted by the various choices to be had.

Beauty packaging is much like packaging for many other products.

Among the many considerations, manufacturers have to factor in printing and production costs, in addition to costs related to the types of materials used to package the products.

For the beauty industry, however, manufacturers have to really take packaging design up a notch to attract customers because this field is competitive and filled with products offering the same magical powers.

The beauty industry is also characterized by the fickleness of its customers, so to remain competitive in this highly competitive market, creating a design that will 'wow' customers is an absolute must.

Continue reading below to learn more about how you can create a stunning beauty packaging design and make it really shine in the eyes of the consumer.

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Topics: beauty packaging, Packaging Design

Catalpha's 2017 Packaging Design Year In Review

Posted by Don Keller

Phew!! 2017 was busy!

We were packaging design maniacs! Helping MANY companies rebrand their current packaging or create a design for new products.

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Topics: Packaging Design

Packaging Design Trends [2018]  How To Wow Them At The Shelf

Posted by Don Keller

With 2017 in the rearview mirror, you need to look forward, seek inspiration and take your packaging designs in a new direction!

Now that small consumer packaged goods brands have easier access to retail than ever before, these smaller, niche companies can compete with the bigger players in their industry head-on.

When going toe-to-toe with the industry powerhouses, the first place to start is with packaging that’s current, relevant and that makes your product stand out from your competitors on the shelf.

With plenty of changes and shifts in design trends on the horizon for 2018, it’s an exciting time to be involved in the world of packaging design.

Let’s look ahead to what popular design trends you can take advantage of in 2018 to ensure you wow them at the shelf this year, create a positive brand image and increase sales.

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Topics: Packaging Design

How to Work with a Packaging Designer

Posted by Don Keller

Every year approximately 30,000 new products are launched in the marketplace and more than 80% of them fail.

Ensuring that your product is successful begins with how you present the product to potential customers. And this starts with your packaging design. 

When making a choice between your product and your competitors on the shelf, most consumers will not have the time or energy to weigh up the pros and cons of the product in detail.

Instead, they will rely on the packaging, the appeal of the packaging design and the information displayed on your packaging to make a decision. In fact, according to reports, one-third of consumer decision-making is based solely on the packaging. 

So how do you ensure your packaging design will make your product stand out from the crowd?

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Topics: Packaging Design

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