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Marketing Insights

Why Packaging Design is a Smart Marketing Investment

Posted by Don Keller

Did you know that there is real value in your packaging design? It IS important, and many customers will base their decision on your product on the packaging design alone.

What this means is that you can have an incredibly useful, valuable product, but if it is in a packaging design that’s boring, consumers will pass on it and move to the next option.

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Topics: package design

How to Tell Your Product’s Story Through Packaging Design [And Make It Successful]

Posted by Don Keller

packaging-story-graphicYour product’s package tells a story about you and the product that you are trying to sell to your customers.

If your packaging design is stellar, then your product will pop right off the shelf and catch the eye of individuals as they pass by.

Have you ever stopped to pick up a product and noticed that it did not really convey its message well?

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Topics: package design

5 Must-Have Elements Needed To Refresh Your Branding and Packaging Design [2018]

Posted by Don Keller

If you were to take a look at your branding and packaging of your products right now, how would you feel?

Often times, as a business owner, you may become wrapped up in your day-to-day functions and forget that your marketing strategies have a shelf life (no pun intended :-) ).

Whether your logo is out of date, the competition just came out with updated packaging or you’ve seen your sales dip, it may be time for a complete brand refresh in the packaging of your products.

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Topics: package design

How To Write Copy For Your Product Packaging

Posted by Mary Walton

Good packaging relies on several factors. Most people will think about the imagery on it, but the copy is just as important. The pictures may catch the buyer's eye, but your copy has to reel them in. Here's how you can write packaging copy that will sell, every time.

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Topics: package design, package copy

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