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Marketing Insights

Food Packaging Design Secrets For Success

Posted by Don Keller

When walking down the aisle of any grocer, consumers are faced with an amalgam of food choices, food choices that make living so convenient today.

However, the hundreds and hundreds of products that are within sight undergo a rigorous process before appearing on the shelves.

Whether the product is a bag of chips or a frozen entree, all food is designed and packaged to not only appeal to consumer tastes and palette but to also conform to strict government regulations.

 

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Topics: package design

10 Ways To Make Your Product Stand Out On The Shelf [and Sell More]!

Posted by Don Keller

In the competitive world of retail, your product needs to stand out from the other products on the shelf and draw customers in.

It needs to have something that makes it truly special and worthy of receiving the attention of shoppers.

However, to make it really pop on the shelf, it’s important to choose a packaging design that’s professional and gives the right impression of the product. Consider a packaging design that tells potential customers that whatever is inside, will provide the right balance of quality and value.

Striking the right balance, will not just capture the attention of potential customers but will entice them to take it one step further and buy your product.

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Topics: package design

Professional Product Packaging Photography Tips

Posted by Don Keller

Photography is key to branding your product.

As you know, you have a 7 second window of opportunity to engage with your customers in store.

Displaying a clear idea of what your product can do for a customer is imperative to catching their eye and their wallet. 

Photos play a big portion of your packaging design and branding. So, having an image that clearly tells your product’s story is imperative.

Food photography used for product packaging. Product photography used for retail packaging design.

Always keep in mind your products key benefits and any differentiators from your competition when shooting, and make sure they are visually prominent.

What steps do you need to take to get that photo? Let’s take a look behind the scenes at what can go into photographing your product.

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Topics: package design, photography

Why Packaging Design is a Smart Marketing Investment

Posted by Don Keller

Did you know that there is real value in your packaging design? It IS important, and many customers will base their decision on your product on the packaging design alone.

What this means is that you can have an incredibly useful, valuable product, but if it is in a packaging design that’s boring, consumers will pass on it and move to the next option.

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Topics: package design

How to Tell Your Product’s Story Through Packaging Design [And Make It Successful]

Posted by Don Keller

packaging-story-graphicYour product’s package tells a story about you and the product that you are trying to sell to your customers.

If your packaging design is stellar, then your product will pop right off the shelf and catch the eye of individuals as they pass by.

Have you ever stopped to pick up a product and noticed that it did not really convey its message well?

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Topics: package design

5 Must-Have Elements Needed To Refresh Your Branding and Packaging Design [2018]

Posted by Don Keller

If you were to take a look at your branding and packaging of your products right now, how would you feel?

Often times, as a business owner, you may become wrapped up in your day-to-day functions and forget that your marketing strategies have a shelf life (no pun intended :-) ).

Whether your logo is out of date, the competition just came out with updated packaging or you’ve seen your sales dip, it may be time for a complete brand refresh in the packaging of your products.

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Topics: package design

How To Write Copy For Your Product Packaging

Posted by Mary Walton

Good packaging relies on several factors. Most people will think about the imagery on it, but the copy is just as important. The pictures may catch the buyer's eye, but your copy has to reel them in. Here's how you can write packaging copy that will sell, every time.

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Topics: package design, package copy

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