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Marketing Insights

3 Things Quality Healthcare Advertising Agencies Must Offer

Posted by Don Keller

According to Google, 88% of people looking for health information start the same place they do when looking for cat videos or muffin recipes: search engines. That means marketing healthcare services depends on understanding which forms of search engine marketing will be most effective when it comes to this specific field. If you’re running a health services organization, it’s best to look at some top healthcare advertising agencies and evaluate their online efforts before making a decision. In order to do that, however, you’ll need to have a basic understanding of what you’re looking for in terms of online health services marketing.

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Topics: Online Marketing, direct mail, SEO

9 Tips for Building Trust Through Your Website

Posted by Don Keller

 

When’s the last time you bought something from someone you didn’t trust?

If you are in the business of selling your services or products online (and who isn't these days), you know how hard it can be to build trust and relationships with clients. It’s just not the same as meeting someone for coffee and being able to give them a firm handshake. You have less time online to make a good impression, and once you do, you have to make sure you are doing everything to keep it. Building positive, trusting relationships through your website will improve interest and engagement, leading to return visitors and increased lead generation. Here are a few tactics that will not only help people trust you and your services, but will help people connect with you too.

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Topics: Online Marketing, Branding, Business Management

Is it time for to update your website?

Posted by Karen Kerski

A June survey, surveying 99 people from retail companies, indicated their e-commerce platform as a top priority. They responded to Internet Retailer Magazine survey. Mobile ecommerce was their second focus. Online platform is seen as a critical marketing tool for the majority of eRetailers. This aligns with an earlier Forrester study report that indicated US business spending on technology for 2014-2015 will outpace the economy.

Marketing budgets have changed greatly in the past 10 years, first they included developing a website and currently companies are creating a marke

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Topics: Online Marketing, Ecommerce, Website Design

How to Make Sure Your Inbound Marketing Strategy Doesn't Fall Flat on Its Face

Posted by Don Keller

There's been a huge shift towards using inbound marketing strategies ever since the Internet became a vital mainstay in people's daily lives. More and more brands are using inbound marketing tools -- like SEO, blogging, and social media -- to attract, convert, close, and satisfy leads and clients.

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Topics: Online Marketing

Ultimate List of Content Curation Tools

Posted by Karen Kerski


Content is the gas that fuels online ranking and social media relevance. Google is search web content daily to rank websites for their authority and placement in search results. So you may be interested in knowing a list of business grade and personal curation tools that individuals an organizations can use to create content for web pages, blogging and social marketing.

Content curation team needs to consistently find, organize and create great content on relevent topics for their target audience. There has to be a content strategy including a publishing calandar. Smart content marketers use a mix of 65% created, 25% curated and 10% syndicated content.

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Topics: Online Marketing

Blogging: Increase Impact With Visuals

Posted by Karen Kerski

Visuals increase response rates for every type of marketing effort from direct mail and ads to emails and blogging. So visuals are highly effective in social posts.

An image post uses a visual element as the centerpiece, such as a SlideShare presentation, infographic, comic, or high-resolution images.

Use your introduction to provide a caption for your image(s). Why is it valuable? What’s the point? Image posts don’t require a lot of text, so choose your words wisely.

Here are some examples of how we use Visual blog posts here at HubSpot:

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Topics: Online Marketing

The Best Tips for Email Marketing and Social Media

Posted by Karen Kerski

We've all read and been told to have social icons in emails headers or footers to grow your fan base and followers. It's important to test subject lines and offers to determine which get the best response. Tracking marketing results is a no-brainer for experienced marketers and business owners. Besides these obvious activities there is more you can do to achieve social marketing and email success.

A well crafted email and social media strategy to current customers is built on quality data and measurable goals.

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Topics: Social Media, Marketing, Online Marketing

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