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Marketing Insights

The Rise of Email Marketing Use in Emerging Economies

Posted by Marina Iermolaieva

In the last couple of decades, the businesses all over the world have witnessed a tremendous growth email marketing platforms. As such, countries previously qualified as “poor” are now seen as future economic powerhouses. Nations such as India, Nigeria, Brazil, Indonesia, and China are just a few that have attained immense economic growth because of various online marketing strategies. Naturally, the rise of previously less-developed nations has prompted the use of “technological” mediums to conduct business activities.

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Topics: Marketing, Inbound Marketing, direct mail, email marketing

6 Ways To Out-Execute Your Competition

Posted by Charlie Miller

We are not alone in your search for customers. You aren't the only option for consumers and Google makes it easy for your competitors to lure them away. You need a marketing and business plan that includes strategies to increase traffic on website, get the phone ringing and your employees busy. These 8 tips can help with many areas of your business including employee development, evaluating your competition, website design, online marketing, package design and building a customer base of raving fans.

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Topics: Advertising, Marketing, Business Management, Inbound Marketing

5 Things You Don't Know About Twitter

Posted by Karen Kerski

Twitter is one of the strongest social platforms. First adapted by businesses now every demographic is on it with the fastest growing segment being 55-65 year olds. Everyone is not a fan of Twitter. Many think it is a waste of time. But that is because you don’t know enough about Twitter’s value to business.

I advise my clients to evaluate which social sites have the demographics of their target audience, even survey existing clients about their preferences. If Twitter has a sizeable audience on Twitter that you want to reach then commit to being active. Here are five things you probably don’t know about Twitter. Some will let you work like a marketing pro.

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Topics: Social Media, Inbound Marketing, SEO

Top Tools to Boost Your Social-Media Productivity

Posted by Karen Kerski

Nearly every business includes social media in their marketing mix. Larger companies have the man power or budgets to allocate to their SMC. As a business owner your goal is to find where your prospects are online so you can be in front of them. A social media consultant can assist with targeting your efforts to get the most from your SMC investment. Every ones customers are active on some social platform even if their age demographic is 55-64. That age group is the fastest growing segment on Twitter.

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Topics: Online Marketing, Social Media, Inbound Marketing, SEO

3 Steps to Improve Direct Mail Response

Posted by Karen Kerski

Direct mail has been bashed by many and they claim survey results prove their position. And most that claim direct mail doesn't work are trying to convert your direct response marketing budget to all on-line and email efforts because that is all they do. Don't listen to the nay Sayers because direct mail can be as effective as it was 15 years ago when it is done correctly.

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Topics: Advertising, Inbound Marketing, direct mail

Choosing a Social Media Consultant

Posted by Karen Kerski

Are you using social media to promote your business successfully? Or are you still watching unsure of the advantage your company will gain? I only advise social media when a company has their other advertising plans working well. That includes that their website is built well and has optimized SEO and PPC marketing efforts.

I am going to make a statement you rarely, if ever, will hear. Social media may not be right for you, for your business, because you can get greater ROI elsewhere and/or you aren’t prepared to execute it regularly.

Social media success depends on regularly posting to the networks that your customers are on and developing a loyal following. In all honesty, it is not quick or easy though in theory it is simple. Determine which social media has the biggest audience of your customers and engage them there. Sounds easy but it can use a lot of time with difficulty in measuring results. Measuring results is more than how many people saw your post.

Coca Cola was one of the first brands to embrace and use Facebook and other social platforms to market their brands. 2 years ago they evaluated their efforts and Ad Age published that Coca Cola found the social media attributed to “0” sales. That’s correct. Their big efforts on Facebook did not achieve any sales of their product. They were ok with that because their efforts on Facebook and other social media sites is to increase brand visibility and engagement.

Please continue reading because you have to define the results you want from social media before interviewing consultants. If they tell you they can show results quickly it may not be the results you expect.

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Topics: Online Marketing, Social Media, Inbound Marketing

Direct Marketing Changes You Need To Make

Posted by Karen Kerski

maze-confusion-gerard79I believe you need to continually evaluate marketing results and be willing to change on the fly when results are clearly indicating that need. We all do an annual review at the end of our fiscal year. For many that is at the end of the calendar year.

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Topics: Inbound Marketing, direct mail, Mobile Marketing

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