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Marketing Insights

Avoid These Common Google AdWords Mistakes

Posted by Karen Kerski

It is one of the most powerful tools for advertising small business and won’t take a big investment to get more traffic to your website. Google AdWords gets you first page position immediately. You can target your advertising dollars towards prime customers. A small investment gets you in front of “your target” that you have qualified as ready to purchase. PPC can provide a steady stream of visitors to your site, prospects who are searching for your product or service. Google doesn’t require a minimum spend like newspapers, TV or radio. It all makes sense to market with Google pay-per-click, but beware that you don’t make these mistakes that waste those precious marketing dollars. If you plan to create your Adword campaign yourself you need to ask "How to manage Google Adwords?"

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Topics: Online Marketing, Inbound Marketing, PPC

How email subject line affects open rates.

Posted by Karen Kerski

I find it time consuming to go through emails that don’t have subject lines. When I need a client’s attention and fast response the subject line lets my client know what I am writing about. I don’t need to include “Urgent”.The purpose of an email as is in any direct response campaign is to get the recipient to take a specific action. We stress the importance of keyword in a website and they are as important in the email subject line. Consider the keywords that would motivate a customer to click on a result in a Google search. A subject line has that same opportunity to motivate the action to open it.

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Topics: Inbound Marketing, email marketing, content

3 Tips For Better Content

Posted by Don Keller

Did you know that you only have approximately 10 seconds to get a customer's attention? While quality web design has a lot to do with this, many underscore content's role in customer attention, retention, and continual organic traffic and turnaround for your business. Often, content is underscored in the grand scheme of web marketing strategies.

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Topics: Online Marketing, Inbound Marketing

How to Use Inbound Marketing to Attract More Customers

Posted by Don Keller

What is inbound marketing and how does it differ from outbound marketing?

To help you better understand what inbound marketing strategies are and what they do, let us first define their opposite. When you receive a 'cold call' from a telemarketer or get a knock on your door from a knife salesperson, this is outbound marketing. This kind of marketing is not only ineffective, but it is also difficult to track its return on investment or optimize the approach.

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Topics: Inbound Marketing

What Coca-Cola Can Tell us About Effective Branding

Posted by Don Keller

Building an effective inbound marketing campaign is essential to increasing the digital traffic and revenue of any aspiring company. When it comes to effectively branding your company through creative advertising and a good inbound marketing strategy, sometimes it's wise to take notes from the greatest and most successful companies. Take Coca-Cola for example. Coca-Cola is one of the most successful established brands in existence. Like 30% of the most successful companies in existence, Coca-Cola was established before 1900 and continues to create a legacy with their brand, over a century later.

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Topics: Branding, Packaging Design, Inbound Marketing

Avoid These 4 Content Writing Mistakes

Posted by Karen Kerski


Your published content whether it is your blog, website or your email correspondence creates an impression on your readers. Have you seen comments on posts criticizing spelling or grammatical errors? So many feel that we can write as we would talk or take notes. That may be acceptable with a close friend or someone you work with in a casual setting, but for people who are not in your profession it leaves them out of the conversation or worse. They are unimpressed with your knowledge and professionalism so they move on to a competitor who they feel has better writing skills.

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Topics: Online Marketing, Website Design, Inbound Marketing, direct mail

The Rise of Email Marketing Use in Emerging Economies

Posted by Marina Iermolaieva

In the last couple of decades, the businesses all over the world have witnessed a tremendous growth email marketing platforms. As such, countries previously qualified as “poor” are now seen as future economic powerhouses. Nations such as India, Nigeria, Brazil, Indonesia, and China are just a few that have attained immense economic growth because of various online marketing strategies. Naturally, the rise of previously less-developed nations has prompted the use of “technological” mediums to conduct business activities.

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Topics: Marketing, Inbound Marketing, direct mail, email marketing

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