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Marketing Insights

How email subject line affects open rates.

Posted by Karen Kerski

I find it time consuming to go through emails that don’t have subject lines. When I need a client’s attention and fast response the subject line lets my client know what I am writing about. I don’t need to include “Urgent”.The purpose of an email as is in any direct response campaign is to get the recipient to take a specific action. We stress the importance of keyword in a website and they are as important in the email subject line. Consider the keywords that would motivate a customer to click on a result in a Google search. A subject line has that same opportunity to motivate the action to open it.

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Topics: Inbound Marketing, email marketing, content

The Rise of Email Marketing Use in Emerging Economies

Posted by Marina Iermolaieva

In the last couple of decades, the businesses all over the world have witnessed a tremendous growth email marketing platforms. As such, countries previously qualified as “poor” are now seen as future economic powerhouses. Nations such as India, Nigeria, Brazil, Indonesia, and China are just a few that have attained immense economic growth because of various online marketing strategies. Naturally, the rise of previously less-developed nations has prompted the use of “technological” mediums to conduct business activities.

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Topics: Marketing, Inbound Marketing, direct mail, email marketing

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