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Marketing Insights

Top 20 Packaging Design Blogs

Posted by Don Keller

The Ultimate Packaging Design Inspiration Guide for 2017

We've complied a list of some of our favorite blogs that showcase the latest packaging, design, and branding trends from around the world. Included are some of our old favorites as well as some new sources for inspiration you may not have expected.

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Topics: blog, Design, Packaging Design

Why Every Business Needs Market Research.

Posted by Karen Kerski

Sound business decisions come from knowledge, verifiable facts. Experience has value but it needs to be supported with proof that is why market research is considered so critical by every successful business. Research gives you the information to create and produce the right product.

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Topics: Marketing, Design, Product Development

Top 10 Packaging Design Blogs for 2016

Posted by Charlie Miller

Inspiring Packaging Designers Worldwide!

Are you starting a new packaging design or branding project in 2016? Then you're starting in the right place. We've updated our popular blog post of 2015's Top Ten Packaging Design Blogs into this year's best list.

This edited list contains some old favorites but also contains new upcoming blogs we thought did the packaging design industry proud.

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Topics: Branding, Packaging Design, Design

How Your Custom Packaging Design Gets Printed

Posted by Don Keller

I recently went on a press inspection for a packaging project and it got me to thinking that many of our customers probably have no idea how their package is made. To remedy that, I’m writing this post to show you the basics of how your artwork gets onto your box and into your hands.

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Topics: Packaging Design, Design

Brand Analysis Made Simple

Posted by Karen Kerski

As business owners and brand managers, we all have a vision of what we want our audience to experience and feel about our company and product. Positive impression is always celebrated. Criticism is hard to hear and we want to get past it as quickly as possible. How did you handle the most recent criticism? Did you approach it as a single unique issue or is there a strategy in place to remedy the impact?

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Topics: Branding, Marketing, Design, Business Management

Take Your Brand From Boring To Brilliant!

Posted by Don Keller

For many companies, the number one priority is building their brand impression. A company's brand needs to establish a lasting connection with consumers and differentiate their products from competitors' offerings. Unfortunately, many companies don't realize the value of branding and are unsure of how they can make their branding work for them, or even how to build a brand. By following these few branding tips, a you can take your brand from boring to brilliant.

Visual consistency is key to building and maintaining a strong brand. Coca Cola has used the same red and script logo for decades. All it takes is seeing a small portion of one letter against a field of red to bring the brand to mind. Having that level of recognition takes a consistant effort over a long period of time. When done correctly customers will associate your logo with the impression you have consistantly pushed out through all marketing efforts.

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Topics: Branding, Packaging Design, Design

Does your product and package have a visual appeal?

Posted by Karen Kerski

Product appearance can be the the biggest sales converter of all marketing influencers. Apple has built it's brand appeal and demand on it's product appearance. So much so that people pre-order products months ahead of release. Another brand that hangs it's success on visual appearance is Method. Investing in unique custom bottle, the product package, broke with traditional new product launch accounting. The package was the branding hook. For Apple and Method, product design was the brand elevator and continues to be at the forefront of their business strategy.

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Topics: Branding, Packaging Design, Design

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