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Marketing Insights

Why 4 Big Brands Failed

Posted by Karen Kerski

Could this happen to you?

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Topics: Branding, Business Management

3 Things to Consider Before Choosing a Web Design Firm in Baltimore

Posted by Don Keller

With information technology in the front running as one of Baltimore's top industries, there are a number of firms you could turn to help build your website. In our digital age, having a good website is vital to a strong and successful business; in 2011, Forrester Reports stated that 1 trillion dollars in retail sales were influenced by the web. But when searching for the best web design firm in Baltimore, it's important to know exactly what to look for to get the best services for your business in the most efficient and effective way possible. Here are 3 things to consider when choosing a web design firm in Baltimore:

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Topics: Business Management

Brand Analysis Made Simple

Posted by Karen Kerski

As business owners and brand managers, we all have a vision of what we want our audience to experience and feel about our company and product. Positive impression is always celebrated. Criticism is hard to hear and we want to get past it as quickly as possible. How did you handle the most recent criticism? Did you approach it as a single unique issue or is there a strategy in place to remedy the impact?

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Topics: Branding, Marketing, Design, Business Management

6 Ways To Out-Execute Your Competition

Posted by Charlie Miller

We are not alone in your search for customers. You aren't the only option for consumers and Google makes it easy for your competitors to lure them away. You need a marketing and business plan that includes strategies to increase traffic on website, get the phone ringing and your employees busy. These 8 tips can help with many areas of your business including employee development, evaluating your competition, website design, online marketing, package design and building a customer base of raving fans.

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Topics: Advertising, Marketing, Business Management, Inbound Marketing

9 Tips for Building Trust Through Your Website

Posted by Don Keller

 

When’s the last time you bought something from someone you didn’t trust?

If you are in the business of selling your services or products online (and who isn't these days), you know how hard it can be to build trust and relationships with clients. It’s just not the same as meeting someone for coffee and being able to give them a firm handshake. You have less time online to make a good impression, and once you do, you have to make sure you are doing everything to keep it. Building positive, trusting relationships through your website will improve interest and engagement, leading to return visitors and increased lead generation. Here are a few tactics that will not only help people trust you and your services, but will help people connect with you too.

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Topics: Online Marketing, Branding, Business Management

How Do They Do That? 3 Tools for analyzing websites

Posted by Charlie Miller

Have you ever visited a website and wondered how it's made or seen a feature you would like to implement on your site? It's easy to peek behind the curtain and see what makes a website tick. Whether you want to evaluate your own site or check out the competition these 3 basic tools will get you started. And best of all - they are free and you use them right in your web browser!

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Topics: Business Management, Website Design

Why Packaging That Can Detect Spoiled Food is So Genius

Posted by Don Keller

The American Chemical Society (ACS) is pushing for the widespread adoption of new retail packaging design that effectively alerts consumers when their food is going bad and when it's completely spoiled. Using gel tags that are inlaid with nanorods crafted from gold and silver, the packaging detects changing composition of gases and other chemicals within packages. As the composition changes from fresh, edible food toward the spoiled end of the spectrum, the tags change color from red to green to violet — with shades in between — denoting the stages of decay.

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Topics: Marketing, Packaging Design, Business Management

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