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Marketing Insights

5 Offline Marketing Ideas To Boost Sales On Your Website

Posted by Don Keller

For companies that operate online, usually all of their sales are generated on the web.

But, in order to stand out in today’s quite competitive online marketing sea, more and more brands are incorporating some offline marketing tactics as well in order to grow their businesses.

Offline marketing, especially when combined with online marketing strategies can be very effective in boosting sales on your website.

Not much can compare with the power that human interaction has as well as having your customers feel and touch the product you are offering.

Delivering the right offline marketing experience can surely set you ahead of your competition.

Here are 5 offline marketing ideas that will help you boost sales on your website:

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Topics: Branding, Marketing

It only takes 1 error to change customer's brand impression.

Posted by Karen Kerski

I've been dealing with one reoccurring issue in the last few days, poor customer service. Just today I waited at the drive up window at the major pharmacy to get service. I could see someone at the drive up counter with a tag that said "Team Leader". She was taking a long time typing and looking at a monitor that blocked the view of her face. Then when she was finished on the computer monitor she just turned and left. That wasn't neighborly.

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Topics: Branding, brand loyalty

How To Maintain Brand Relevance When Customers Less Loyal

Posted by Nick Rojas

Digital media has offered brands of all kinds the ability to reach large markets, and to do so more easily than ever before. However, it has also provided consumers with an unprecedented amount of options—which means that they have become notoriously fickle. These days, many entrepreneurs believe that brand loyalty is practically a thing of the past. Because consumers have so many options, they’re apt to desert your products or services the moment something new catches their eye. However, it’s still possible to hang on to your audience and even create a die-hard fan base for your brand. You just need to be strategic in your approach.

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Topics: brand loyalty, Advertising, Branding

What You Get When You Hire a Branding Professional

Posted by Alex Forrester

Branding combines abstract and tangible elements in order to make your products or services natural and desirable for your prospective customers. However, it’s seldom something you can do on your own. After all, as a business owner, you have an inordinate number of decisions to make, and most importantly, products or services to develop!

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Topics: Branding, Packaging Design

3 Ways to Boost Brand Loyalty

Posted by Karen Kerski

Consumer impression of your brand value is most often tied directly to your price and the retailer where it is sold. It's why you will never see certain products in Walmart. Even with the massive disruption technology has had on how people shop, sales and discounts still get people in the door leading to customer acquisition and repeat sales. Shoppers will always have a brand preference as long as brands differentiate and engage, but guaranteeing loyalty requires a consistency and engagement.

Many marketing guru’s are putting out false stories that brand loyalty isn’t possible with Gen Xers. They are also stating retail stores are passe, online will kill retail. I’m going to throw down my claim, based on history, experience and closely watching the industry… retail won’t die. Shoppers will always want to touch and see a product as part of the purchasing process. People will always want instant gratification and be able to walk out of a store with their purchase in had without waiting for shipping or a drone delivery.

It’s important that brands step up and innovate the shoppers experience and weave that experience from every marketing portal, mobile to store. Stores are struggling to stay profitable. In some categories the retailers have eliminated branding opportunities in store which accounts for some of their trouble, pushing house brands above the brands that draw consumers. Many are reducing floor staff which harms their reputation and store experience. I’ve heard comedians talk about the rarity of store personnel like spotting a rare white tiger.

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Topics: Branding, brand loyalty, Mobile Marketing, market expensive products

Branding Lessons from the Snack Food Aisle

Posted by Don Keller

 

Hi. This is Don Keller and I've got a branding minute here for you.

I've got a story about a brand that I saw recently that I really liked and I thought, hey this would be really interesting to the people that come to my site and to my blog and obviously to my YouTube channel.

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Topics: Branding, Packaging Design

Why it's hard to market expensive products

Posted by Karen Kerski

High priced products have always been a tougher sale. Technology has changed the way we shop but hasn’t shortened the process. What has changed is where people access information and recommendations. It’s easier to get a lot of information quickly without going to the library.

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Topics: Marketing, Advertising, market expensive products, Branding

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