I was driving home and, sadly, was behind a slow driver. I was tired, hungry and wanted to get home as soon as possible. That wasn't possible with the slow, weaving driver in front of me. His weaving made it evident that he was not putting his full attention to the task of driving. He was driving slower than the posted speed limit, so he wasn't reading signs.
I realized that the driver's lack of attention to road signs was like a company so intent on daily business that it missed signs that its brand was loosing its position in the marketplace. Weaving to respond to daily pressure of deadlines and distractions takes focus off of the target of managing brand positioning.