With 2015 coming to a close, it's time to look forward at the year ahead of us. The marketing world saw a number of trends this year, and 2016 forecasts an emphasis on many of them — and some new and innovative ideas.
Check out these 4 innovative web marketing trends of 2016:
It's all about customer experience.
Creating a brand starts with identifying your customers and engaging with their wants, needs, and experiences. In 2016, Forbes predicts that brand ambassadors will be given a higher priority, as well as more customer engagement and an emphasis in sales and support.
Video content will continue to boom.
There's no question about it, millennials love visual content, making it a must-have marketing tactic for 2016. Studies find that users prefer visual content in order to entertain and inform. Just look at Tastemade, the online video network dedicated to providing mobile optimized video content. In just two years, the company has changed the face of food media. It would be wise to follow their suit and focus on mobile optimized video content that educates and entertains.
Go mobile or go home.
If you haven't gotten on board with mobile marketing, it really is now or never. Having a mobile-optimized and responsive web design is an essential and baseline requirement. Around 50% of all searches take place on mobile devices. Additionally, you typically have 10 seconds to get your audience's attention. If they search for your services and your website isn't optimized for your device, it's likely they will look elsewhere.
As always, focus on content.
While "content is king" might be a cliche in today's web marketing world, the need for quality content won't be abating anytime soon. Interesting content is one of the top three reasons people engage with brands on their websites and social media outlets. But now, good content will go beyond just establishing a brand identity. As ad blockers are increasingly eliminating interruptive tactics, the need might even be more pressing now. Instead, organic marketing is on the rise. This means an increase in storytelling in order to keep customers engaged. Genuine, thoughtful content will continue to help creating a brand and securing your customers' loyalty.