Marketing Insights

You've concluded your website needs an update. Taking the proper steps in planning and preparing for a redesign is crucial to make sure your investment is well spent.

It happens to everyone. The website that was built 2 years ago isn't bringing in enough business. You page rankings have deteriorated and you don't have first page for any of the search terms your customers use to find you. It was a major investment and everyone loved it when it was developed 2 years ago, so why isn't it attracting leads? Your company’s website needs a major refresh.

If you had advertising dollars and brand awareness in the world, success is still not guaranteed. There are too many factors that can affect the of your marketing results. Sustaining a successful business requires knowing everything about your competition. Most companies don't take the time to truly think about their competition, and that's a huge mistake – and a potential risk of your customers flocking to competitors for something you weren't aware of. 

If you have added social marketing into your campaign bag of tools, and you have read up on best practices, you know you have to feed the social media engine regularly and frequently. Meeting the demand for content can become a challenge. Best intentions won’t come close to delivering the amount of content that is recommended. Being organized and setting time dedicated to your social media marketing is your first step to success.  How much time can you commit on your calendar? 2 hours a week, 4 hours a week? 10 hours? You will need more time in the first weeks and months to get your program ramped up and yourself into a routine. Regardless of when you set time on your calendar devoted to developing your own content, you need to feed your chosen social media sites regularly. Some people post articles daily, others commit to 3 times a week. The results you want from social marketing determines how often you need to publish, where you publish and the amount of time you will need to commit to achieve results. But our topic is content.

Pay-Per-Click (PPC) advertising can be a powerful tool in your marketing toolbox.  But it can be overwhelming, time consuming and expensive if not set up & run properly.  If PPC has you 'dazed and confused' you are not alone.

Pay-per-click (PPC) advertising is becoming an increasingly important part of many small businesses’ digital marketing. Pay-per-click advertising gives businesses a way to target potential leads using ads trigged by search engine results. The theory behind these ads is that they help businesses get their websites in front of people looking for their specific offerings and services.

According to the Pew Internet & American Life Project, more than 80 percent of the American population regularly uses the internet to find information. Collectively, Americans do more than 20 billion searches per month. It is critical that your website is easy for them to locate.

HI everyone! Today, I’m starting something different on my blog. I’m interviewing some of my vendors on the type of packaging work they can do.  I’m sure this will be of interest to many of my readers.  And hopefully this gives them the information they may need to make a decision of what type of packaging can work best for their product.

I know a lot of people that are packaging a product or starting their marketing have not worked with a creative agency before. They have questions and understandably so. I've put together a quick guide to help those that want to take that next step and improve their marketing or their packaging.

Before you think about a logo you need to have the right name for your company and product. For some of us it is easy – for others this may seem daunting. So where do you start? The most common naming option is using a family name. Can you name 5 companies off the top of your head that are named this way.