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Marketing Insights

Four Big Boosts an eCommerce Website Developer Can Give Your Business

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ecommerce_button_imageDo you run a business that relies on eCommerce, but it just isn't hitting its sales goals? If so, it may not be your product -- it may be your website. When it comes to operating some or all of your business on the internet, it's essential to have four things: a well-designed website and/or online store, a mobile-friendly webpage, excellent marketing, and an an awesome brand image. Without these four things, a business in the 21st century is sure to struggle.

Whether you're setting up your site for the first time or your current one needs a face lift, be sure to hire an excellent website development company and ask for these four eCommerce web design services:

1. Great web design: Few things scare customers away more than a poorly designed or malfunctioning website. An unattractive, cluttered, or otherwise difficult to use site gives consumers the impression that you aren't interested in their business when nothing could be further from the truth! Make sure that a web designer can make your webpage look current, with easy navigation, readable fonts, clean layout, and hi-res photos. Also, if you have an online store, make sure that it gets a makeover, too. An eCommerce website development company specializes in sites that sell products, so they should have plenty of ways to make your online shop convenient, organized, and well-designed for your clientele.

2. Mobile compatibility: Today, being online is about more than connecting on a PC. More than ever, consumers are on-the-go, and sometimes they need to look into what a business offers when they're out for the day, especially when it comes to local businesses. With the multiple devices and platforms available today, it's important to ensure that your website works across all of them, from Macs and PCs to all smartphones and tablets as well.

3. Marketing: An eCommerce website development company can do more than web design; they can also help with promoting your business. Web developers and marketing agencies have plenty of inbound marketing strategies, such as search engine optimization, pay per click advertising, and social media consulting services, that can help draw traffic to your website.

4. Branding: Branding your company is just as important as marketing. As a result of increased traffic to your website and social media profiles, this also helps to build your company's brand. Branding helps to set you apart: it shows customers what unique products or services you can offer them. Social media is a great way to accomplish this branding. It helps you to connect with customers, which in turn makes them remember your business as a company they can trust.

Good branding can increase a company's stock value by as much as five to seven percent, and even for companies without stocks, such as small businesses, there are still plenty of financial advantages. When customers are directed to your professionally designed website, they will know that you care about receiving their business if you make it easy for them to browse and shop. If your business is having trouble generating leads, talk to a designer about eCommerce web development today.

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Topics: Online Marketing

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