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Marketing Insights

Nick Rojas

Recent Posts

Top 3 Things Clients Want on Your Website

Posted by Nick Rojas

http://connect.catalpha.com/10-seo-mistakes-to-avoid-during-your-next-website-redesignNow more than ever, your website is one of the most important pieces of your brand’s visibility. In previous years, it wasn’t too rare to find that a business’ website was nothing more than a kind of online business card, not something used as a vehicle and central point for growing sales and exposure. Now, whether it serves to sell products online, showcase your company’s track record, or keep customers and clients up to date on your business, having the right elements on your site is crucial.  

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Topics: Online Marketing, Ecommerce, Website Design, Mobile Marketing

How To Maintain Brand Relevance When Customers Less Loyal

Posted by Nick Rojas

Digital media has offered brands of all kinds the ability to reach large markets, and to do so more easily than ever before. However, it has also provided consumers with an unprecedented amount of options—which means that they have become notoriously fickle. These days, many entrepreneurs believe that brand loyalty is practically a thing of the past. Because consumers have so many options, they’re apt to desert your products or services the moment something new catches their eye. However, it’s still possible to hang on to your audience and even create a die-hard fan base for your brand. You just need to be strategic in your approach.

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Topics: Advertising, Branding, brand loyalty

Creative Ways To Increase Your Company's Visibility

Posted by Nick Rojas

Consumers are bombarded by messages from companies every day - billboards while they drive, ads while they browse the web, and commercials on television are just a few. This means just pushing out content and advertising isn’t going to be enough to attract new customers. In order to attract brand loyalty, you need to be memorable. Luckily, companies often have vastly different demographics, which means we can learn from their example. Here are some creative ways to increase your company’s visibility:

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Topics: Social Media, Advertising, Marketing, Inbound Marketing

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