Marketing Insights

How to Plan a Corrugated Floor Display (Free Expert Checklist)

dkeller@catalpha.com (Don Keller) — Mon, 16 Feb 2026 16:55:50 GMT

Are you considering a floor display to increase sales of your product? Planning a corrugated floor display program without a clear roadmap can lead to retail rejection, structural failure, missed deadlines, and unnecessary cost overruns.

Many retailers have strict compliance requirements, products have weight limitations, and production timelines are often tighter than you anticipate.

That’s why we created the Retail Floor Display Planning Checklist — a practical, step-by-step guide to help you plan smarter, engineer correctly, and launch your retail display with confidence.

Whether you're preparing for a regional test or a national rollout, this checklist will streamline your process and reduce costly surprises.

Custom Corrugate Displays Without the Overhead

dkeller@catalpha.com (Don Keller) — Thu, 09 Oct 2025 18:29:42 GMT

Gone are the days when custom corrugate floor displays needed massive orders and long lead times. Thanks to advancements in digital printing and agile production, even small-run (50 to 250 qty.) corrugated displays can be created quickly and affordably to match a region, holiday, sports team, or product lineup.

You get the visual impact of themed graphics without the commitment of large quantities!

What Manufacturers Really Want From Their Point of Purchase Displays

dkeller@catalpha.com (Don Keller) — Mon, 24 Mar 2025 15:30:14 GMT

In the highly competitive world of retail, where every inch of shelf space matters and consumer attention is fleeting, point of purchase (POP) displays have become a crucial marketing tool.

These strategically placed displays aim to attract shoppers at the moment they are making buying decisions, nudging them toward a specific brand or product. But what do manufacturers really want from their POP displays?

The answer is multifaceted, but ultimately it all comes down to one central goal: to sell more products. Let’s break down the key elements manufacturers look for when designing and ordering their point of purchase displays.

15 Brand Mascot Superstars!

dkeller@catalpha.com (Don Keller) — Tue, 05 Nov 2024 13:38:21 GMT

The world we live in is a battlefield on which companies compete for our attention and business. They attract us with bright colors, beautiful words, and even by pulling the heartstrings.

One technique that changed marketing forever was the popularization of creating brand mascots. The products we buy and the food we consume have become inseparable from the mascots that represent them.

Millions, correction, billions of dollars are spent on marketing and advertising every year. Companies have entire departments dedicated to writing slogans and jingles, writing ads, and designing logos and mascots.

Their strategies have paid off. The public has come to love countless products and the mascots on the box. The list of iconic mascots that have stood the test of time stand as a testament to the success of marketing departments through history.

Read on to discover 15 Brand Mascots that have shaped the consumer market and influenced our purchases.

Our Proven 10 Step Process for Creating Retail Packaging Design That Sells

dkeller@catalpha.com (Don Keller) — Tue, 29 Oct 2024 11:55:53 GMT

Updated October 2024

Effective, stand-out packaging doesn’t happen with the snap of a finger. Nor is it a single, one sided road that gets you there. Over 30 years of experience has proven to us that there is a sequential discovery and design process that not only works, but makes the whole start to finish process of creating a dynamic package process easier and more economical. It also involves you as our customer in a way that helps you understand and deep think your packaging goals and outcomes.

Creating a new product is an investment and its packaging should be considered as a valuable part of that equation. History has proven that a great product can fail because of poor packaging. Failure to take into consideration your target audience and/or researching your competition and demographics can lead to poor sales and market failure.

An effective package design is ultimately more than just design alone - it is a combination of making sure all the components, from package structure, design, copy, imagery and shopability are all in sync to resonate with your core audience, as well as drive other consumers to your brand.

How Short Run Box Printing Can Save You Time, Money, and Hassle

dkeller@catalpha.com (Don Keller) — Tue, 08 Oct 2024 19:03:17 GMT

In the world of packaging, with the market constantly changing, companies need to stay flexible and adapt quickly, This is where short run corrugate package printing comes in – a powerful solution that offers flexibility, customization, and cost savings.

Let's explore what short run box printing is and how it can benefit your company in several key areas, including product testing, cost savings, inventory management, customer experience, all while maintaining a quality package printing.

Bigfoot Store Displays: The Legendary Phenomenon You Can’t Ignore!

dkeller@catalpha.com (Don Keller) — Mon, 30 Sep 2024 11:00:00 GMT

In a world teeming with enigmas. From the Florida to Alaska. Few tales capture human fascination as deeply as the legend of Bigfoot. Whether one embraces the being or not is irrelevant; what remains undeniable is Bigfoot's renowned image of strength and elusiveness that simply cannot be overlooked.

Now picture infusing that aura of intrigue in your store exhibits. Presenting Bigfoot Store Displays by Catalpha – these point of sale corrugated displays are designed to be durable, like their namesake and make an impact that's hard to miss for anyone who sees them.

Package Redesigns That Win on Retail Shelves

dkeller@catalpha.com (Don Keller) — Thu, 26 Sep 2024 18:53:04 GMT

Product containers are more than just protective shells used for transportation and storage. They’re powerful tools for attracting attention from shoppers who face crowded displays.

Compelling box and wrapping concepts can convey your brand’s identity while standing out on crammed racks in checkout counters and vast wholesale warehouse aisles.

To maintain and expand market presence, it’s vital to invest in continuous parcel innovation. Continue reading as we examine successful modifications that crushed performance benchmarks.

Super Sacks: Guide to Bulk Storage Solutions

Brian Muema — Thu, 19 Sep 2024 16:19:14 GMT

Handling bulky amounts of material requires efficient and safe ways of bulk storage and transportation. Of these, jumbo bags, also referred to as bulk bags or flexible intermediate bulk containers, or super sacks are among the most efficient and widely used. These large, flexible containers have transformed business operations involving bulk materials through a reliable and cost-effective alternative to more conventional storage.

Everything Owned by Nestlé, Procter & Gamble, and Coca-Cola - 3 Global CPG Giants

dkeller@catalpha.com (Don Keller) — Fri, 21 Jun 2024 18:58:08 GMT

Ever wonder how often you interact with the world's largest Consumer Product Companies in your daily routine?

Brands like Nestlé, Procter & Gamble, and Coca-Cola are more ingrained in our lives than we might realize. These corporate giants have such vast and diverse portfolios that their products are likely in every corner of your home.

From the food you eat, to the way you care for your personal hygiene, to how you clean your home and clothes, these companies have a hand in it all.